They will appear in their associated zone, and can be located by the elite, purple world quest marker. There are currently four total world bosses in Shadowlands, but only one will spawn a week.
World Bosses in Shadowlands spawn once a week in a single zone, as identified by the purple world quest marker on the map. They drop raid equivalent gear (Normal), Conduits, and Legendary Powers, so they’re well worth taking down. World Bosses in World of Warcraft Shadowlands are powerful elite enemies that spawn once a week in one of the four new zones added in the expansion.